Audi A1 Unveiled - First Official Pictures

Today marks the end of secrecy around the upcoming Audi A1. Set to rival the mini and with technology taken from the new A8, it will give the sector a premium shake-up.

The car is set to be officially launched at the Geneva motor show in March with the first customers taking delivery towards the end of the year. The misano red display car with it's silver roof 'contrast line' harks back to the metro concept car we first saw in 2007 and is just a hint of the many customisable elements of the new car.

Customisation is the key

With such a fun car, the aim is to make the car as individual as the owner. This is why Audi will give buyers more options than ever before to make every car truly unique. These include:

• Exterior paint - a large selection of exterior colours, solid, metallic and pearl effect paints on offer.


• Roof contrast line - the curve that runs along the roof line of the car can be changed to further add to the individuality of the car


• Black optics pack - both the interior and exterior of the car can be 'de-chromed' by adding the black styling package


• Alloy Wheels - with a range of alloy wheels from 15-17" and designs such as titanium effect, there is sure to be a wheel for every taste


• Upholstery - not satisfied with the usual Audi leather selection, there will also be options from the Exclusive line range allowing different colour stitching and centre sections.


• Air vents - even the air-vents inside the cabin can be customised with new colours such as wasabi green.

Economy class

In line with Audi's ongoing drive for lower CO2 emissions the range of engines for the A1 is even greener than the optional wasabi interior trim!

• 1.2 TFSI 86PS emitting only 119g/km
• 1.6 TDI 105PS emitting only 102g/km
• 1.4 TFSI 122PS emitting only 126g/km

Pricing is going to be confirmed with the cars official launch in March. However, it is likely that you will be able to get your hands on a new car (with a few toys) for around £14,000. Ordering opens in May and we are taking deposits now. To reserve your place, as one of the first to be driving the new 'must have' car, call 01202 775050 or email sales@poole.audi.co.uk